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supporthive.ai

Industry insight · October 2026

The UK's biggest restaurant chains already answer the phone with AI

We rang Zizzi and Prezzo branches. An AI voice agent picked up, took the booking and handled the order with no hold music and no missed call. Big chains have spent heavily to build this. SupportHive gives independent restaurants and groups the same thing in days.

2 of 2national chains we called were answered by AI
24/7bookings and orders, including when the kitchen is slammed
Daysto go live with SupportHive, not months

We called them. AI answered.

No marketing claims, just what happened when our team phoned public branch numbers like any other customer.

Zizzi

AI on the line
Italian chain · 28 branches in Greater London alone
  • Answered by: an AI voice agent, not a member of staff
  • Handled: table bookings and orders
  • Not shown on the website: no "AI" label anywhere. You only find out by calling

Prezzo

AI on the line
Italian chain · nationwide UK
  • Answered by: an AI voice agent, not a member of staff
  • Handled: table bookings and orders
  • Not shown on the website: it runs quietly behind the phone line

Customers don't notice the switch, and that's the point. The phone gets answered every time and the booking lands in the system.

Why the big chains moved first

Every restaurant has the same phone problem. Chains simply measured it sooner.

📞

Missed calls are lost covers

Peak service is when the phone rings most and when nobody can pick up. Unanswered callers book somewhere else.

👩‍🍳

Staff belong on the floor

Every minute spent reading out opening hours or the gluten-free menu is a minute away from guests in the room.

🏢

Same answer at every branch

One AI, trained on your menu, hours and policies, gives every caller at every site the same accurate answer.

The same technology, without the enterprise project

National chains have IT departments and long rollouts. You have SupportHive.

 
Typical enterprise rollout
SupportHive
Time to go live
✕Months of integration
✓Days
Pricing
✕Quote-only enterprise agreements
✓Published plans from £150/month (see pricing)
Who it's built for
✕Groups with 100+ sites
✓One site to a whole group
Your menu & hours
✕Change requests via IT
✓Update it yourself in the dashboard
Bookings & orders by phone
✓Yes
✓Yes

What your AI receptionist handles

On every call

  • Takes table bookings, checks availability and confirms by SMS
  • Takes takeaway and collection orders from your live menu
  • Answers menu, allergen, opening-hours and location questions
  • Changes or cancels existing bookings

Behind the scenes

  • Transfers to a real person when a caller needs one
  • Every call logged, recorded and summarised in your dashboard
  • One agent per branch or one for the whole group
  • Natural UK voice that sounds like your team, not a robot

Live in three steps

1

Tell us about you

Send us your menu, opening hours and booking rules. We can also build the agent straight from your website.

2

Hear it first

Ring your new agent, test it with real questions and tweak anything you don't like.

3

Switch it on

Forward your number, or use a new one. From then on, every call gets answered.

Questions restaurant owners ask us

Will my customers know they're talking to AI?

Most callers just get their booking made. When we called the big chains it felt like a normal call, and SupportHive works the same way. You decide how your agent introduces itself.

Do I need to be a big chain to use this?

No. That's the gap SupportHive fills. Chains like Zizzi and Prezzo have the budget for big technology projects. We give a single restaurant, or a group of ten, the same capability for a published monthly price.

What happens with a complicated call?

The agent hands the caller to a member of your team, or takes a message and texts it to you straight away. Nothing gets lost.

Can I keep my existing phone number?

Yes. Forward your current number to your SupportHive agent, either all the time or only when nobody picks up.

Answer every call, just like the big chains

Tell us about your restaurant and we'll set up a demo agent you can phone yourself.

Cost breakdowns and billing insights

it’s a birds eye overview of the complete service along with key insights.

The policies, procedures and order of service the AI agent should follow when representing your business.

Train your agent the way you wan it to represent your business.

Provides complete customer conversation, detailed transcript, and voice playbacks.